Your domain extension matters more than you think. Here's how each extension impacts your business.
.com — The Gold Standard
Still the most trusted and recognized extension. 46% of all websites use .com. If the .com is available, get it. Period. Cost: $10-15/year.
.co — The Startup Favorite
Short, clean, and increasingly accepted. Used by Google (g.co), Twitter (t.co), and many startups. Good if .com is taken. Cost: $25-30/year.
.io — Tech & SaaS
Popular with tech companies and developers. Signals "tech-forward." Less recognized by non-tech consumers. Cost: $30-50/year.
.app — Apps & Digital Products
Google-owned, requires HTTPS (good for security). Great for app-based businesses. Cost: $15-20/year.
.net — The Backup
Acceptable but not ideal. Often perceived as "we couldn't get the .com." Fine for tech/network businesses. Cost: $10-15/year.
Industry Extensions
- .shop / .store — E-commerce
- .agency — Marketing, creative agencies
- .studio — Creative businesses
- .design — Design firms
- .law / .legal — Law firms
Our Recommendation
Always try .com first. If taken, go with .co or .app. Avoid obscure extensions (.xyz, .biz, .info) — they look spammy. Use our name generator to find names with available .com domains.