Your domain extension matters more than you think. Here's how each extension impacts your business.
.com - The Gold Standard
Still the most trusted and recognized extension. 46% of all websites use .com. If the .com is available, get it. Period. Cost: $10-15/year.
.co - The Startup Favorite
Short, clean, and increasingly accepted. Used by Google (g.co), Twitter (t.co), and many startups. Good if .com is taken. Cost: $25-30/year.
.io - Tech & SaaS
Popular with tech companies and developers. Signals "tech-forward." Less recognized by non-tech consumers. Cost: $30-50/year.
.app - Apps & Digital Products
Google-owned, requires HTTPS (good for security). Great for app-based businesses. Cost: $15-20/year.
.net - The Backup
Acceptable but not ideal. Often perceived as "we couldn't get the .com." Fine for tech/network businesses. Cost: $10-15/year.
Industry Extensions
- .shop / .store - E-commerce
- .agency - Marketing, creative agencies
- .studio - Creative businesses
- .design - Design firms
- .law / .legal - Law firms
Our Recommendation
Always try .com first. If taken, go with .co or .app. Avoid obscure extensions (.xyz, .biz, .info) - they look spammy. Use our name generator to find names with available .com domains.