Should my food truck name include 'truck', 'kitchen', or 'eats'?
'Truck' is clearest for first-time customers. 'Kitchen' reads more elevated/chef-driven. 'Eats' reads casual/social. Pick by your menu price point.
Are punny food truck names a good idea?
Better than for restaurants - food trucks are walk-up/Instagram businesses where puns drive shares. But the pun must fit on a side panel readable from across a parking lot.
Can I name my food truck after a menu item?
Only if you'll never expand the menu. 'The Burger Wheel' can't add tacos. Pick a brand-level name and let the menu live on the chalkboard.
How long should a food truck name be?
Short (1-3 words). Long names don't fit on truck panels, get cut off in social tags, and confuse phone-orders. 'Cousins Maine Lobster' works because the words are simple.