Should my branding agency name include 'branding', 'brand', or 'studio'?
'Brand' is more brandable than 'Branding'. 'Studio' reads modern/single-direction. 'Branding' is generic and long.
Can I use my own name for a branding agency?
Yes — common in solo creative-director shops (Pentagram, Sagmeister). Personal names work for industry leaders. Less effective if you plan to scale beyond yourself.
What branding names attract enterprise clients vs startup clients?