Should my martial arts business name include 'dojo', 'academy', or 'martial arts'?
'Academy' reads kid-friendly and structured. 'Dojo' reads traditional and adult. 'Martial arts' is broadest but generic. Pick by client tier.
Can I use my own name as a martial arts instructor?
Common in solo dojos with a master instructor. Personal names build trust. Less effective for franchise scale.
What martial arts names attract kids' parents vs adult competitors?
Kids: friendly/safe (The Bright Dojo, Sunshine Academy). Adults: bold/serious (Iron Fist, The Forge Dojo, Discipline). The two markets don't share signals.
Are Asian-named martial arts schools overdone?
Common but cultural sensitivity matters. Use Asian words only with cultural respect. Western alternatives (Stone, Path, Stance) increasingly preferred.