French-flavored words ('maison', 'belle', 'atelier'), texture words ('velvet', 'silk'), and soft consonants (S, L, M, V). Avoid hard sounds (K, T, Z) which feel clinical.
Should my spa name include 'spa' or 'wellness'?
Use 'spa' for treatments-focused businesses (massage, facials, manicures). Use 'wellness' for broader services (yoga, meditation, nutrition). Don't use both — pick one identity.
Can I use 'medspa' or 'medical spa' in my name?
Only if you have a licensed medical director and offer injectables or laser treatments. Using 'medical' without licensing can trigger state board complaints.
Are nature words overdone for spa names?
Yes — 'Serenity', 'Tranquil', 'Bliss' alone are oversaturated. Combine nature words with something specific (a stone, a plant, a water feature) for differentiation.