Should my wedding planning business name include 'wedding' or 'events'?
Either works. 'Events' gives flexibility to expand into corporate, anniversaries, and milestones later. 'Wedding' is more searchable for SEO if bridal is your only market.
Can I use my own name for my wedding planning business?
Yes, especially if you build a personal brand. Couples often hire planners they connect with personally. Avoid it only if you ever want to sell the business or hire other planners.
What words should I avoid in a wedding planner business name?
Avoid 'cheap', 'discount', 'budget' (lowers perceived value), generic words like 'beautiful' or 'perfect' (everyone uses them), and trendy words like 'epic' or 'extra' (age fast).
Is .com essential for a wedding planning business?
Yes. Couples Google planners after seeing them on Instagram, and a .com signals professionalism. If your name's .com is taken, change the name rather than settling for .net or .biz.