Should my coaching business name include 'coach', 'coaching', or my methodology?
'Coaching' is clearer for SEO and first-time clients. 'Coach' is more brandable for personal brands. Methodology names lock you to one approach.
Can I use my own name as a life coach or executive coach?
Yes - coaching is parasocial and founder names work. Best if you have a podcast, book, or visible personal brand. Less effective if you plan to scale to a coaching agency.
What coaching names attract executive clients vs personal-development clients?
Executive: serious-coded names (Apex, Pinnacle, Heritage, Mastery). Personal: warm or empowering (Rise, Bright Path, The Kind Coach). The two markets don't overlap.
Are nature metaphors (compass, path, climb) overdone in coaching names?
Common but still effective - they signal journey/growth without being trendy. The metaphor works as long as you don't lean on a single word everyone uses (like 'journey' itself).