Should my life coach business name include 'life coach' or just 'coach'?
'Life coach' is clearest for SEO and first-time clients. 'Coach' alone is more brandable but loses search visibility.
Can I use my own name as a life coach?
Yes — life coaching is parasocial. Founder names work if you build a personal brand (podcast, book, Instagram). Less effective for scaling beyond yourself.
What life coach names attract executives vs personal-development clients?
Executives: serious words (Mastery, Sovereign, Premier, Apex). Personal: warm/empowering (Rise, Bright Path, The Kind Coach). Pick the right side.
Are spiritual-themed life coach names overdone?
Yes — Soul, Spirit, Awaken, Bloom alone are saturated. The trend filters out clients who want practical results, not affirmations.